Gucci Immersive Smell Experience

A pop-up store concept titled "Path to Aftertime", designed to make visitors lose their sense of reality through all five senses. Located in front of the Uffizi Gallery in Florence, the space takes the form of a Virtual Botanical Garden, creating an extreme contrast between the city's historical streets and a fully immersive, futuristic interior. A collaboration project at Istituto Marangoni.